Welcome to KeyInvest, the new home of Australian Friendly Society.

We are pleased to advise of the successful merger of Australian Friendly Society (AFS) with KeyInvest by way of a voluntary total transfer of business from AFS to KeyInvest under Transfer of Business Legislation.

The two successfully merged businesses will now trade under the name of KeyInvest. This merger proposal was voted on by members of both companies on 28 October 2022 and has received the required approval of the Australian Prudential Regulatory Authority (APRA).

KeyInvest has been helping Australians secure their future since 1878. We are a member owned mutual Friendly Society regulated by the Australian Prudential Regulation Authority (APRA) with a proud history and track record in financial services, we invite you to learn more about the services we offer.


KIFB and Benefit Fund Rule Amendments

APRA have approved the restructure of KIFB and Benefit Fund Rule Amendments effective 31 March 2023. To view the notifications, please click on the link here.

Financial Services

With over 140 years experience in providing financial services, we offer a range of investment products designed to help you save for life’s major events. This may include a child’s education, funeral expenses, transferring your wealth to your family or simply building wealth and income for retirement.


Our investment bonds provide investment choice in a tax effective environment and continue to assist many Australian’s in securing their financial future. As a member owned mutual Friendly Society, KeyInvest has been providing and managing financial products and services since 1878. If you are interest in finding out more on how we can assist in securing your financial future today please click on the link below for more information.

Financial Services

Helping you secure your future since 1878.

Secure your future with KeyInvest.

Contact or call us today on 1300 658 904