KeyInvest has appointed two new Senior Distribution Managers, Jason Goodacre, and Jarrad Gray, as part of a targeted expansion to deepen adviser support and extend national distribution.
Their appointments follow the recent addition of Ciaran McAssey, formerly Head of Sales – Asia (ex-Japan), Australia and New Zealand at BlueBay Asset Management, and forms part of a broader investment in national distribution coverage, adviser engagement, and client outcomes.
Craig Brooke, KeyInvest CEO said, “Jason, Jarrad, and Ciaran each bring depth, credibility and a clear understanding of what advisers are seeking and need.”
“As more Australians seek alternatives to traditional investment structures, we’re ensuring our partners have the support and expertise to meet that demand with confidence.”
Jason Goodacre, based in Sydney brings more than 35 years’ experience across roles with BT Financial, Thomson Reuters, IRESS, and MidWinter. He will focus on strengthening KeyInvest’s presence along the East Coast.
Jarrad Gray, based in Adelaide joins with over 25 years’ experience in financial services, having held positions in large institutions such as ANZ & CBA’s Wealth Management business. Alongside this, Jarrad understands Investment Bonds, having spent time at Australian Unity, and maintains a strong adviser network.
With the introduction of Division 296 tax reforms targeting large superannuation balances, advisers and clients are rethinking how they grow and preserve wealth over the long-term. Investment bonds are attracting renewed attention for their tax-paid structure, estate planning benefits, and accessibility across generations.
At the same time, wholesale investors are increasingly seeking alternatives to listed markets – driving greater interest in the evolving private credit sector.
Brooke added, “We’re seeing stronger demand from advisers and family offices in investment solutions that prioritise flexibility, capital preservation, and income certainty. It’s a shift that’s reshaping how wealth is managed across Australia.”
The expansion of KeyInvest’s distribution team aligns with the firms broader transformation efforts, including the rollout of a new adviser portal, enhancements to client servicing, and a continued focus on delivering results through disciplined investment management.
Want more information?
Naturally, conditions apply. If you have any questions or need further information, the KeyInvest Investor Services team are here to help. To contact our team:
- Book an appointment with us
- Call us on 1300 658 904
- Speak with your financial adviser
- Contact Centrelink or the Department of Veterans’ Affairs
To learn more about KeyInvest Investment Bonds, visit our Life Events Bond page.
